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HBR's 10 Must Reads on Managing Across Cultures by Harvard Business Review

epub |eng | 2016-05-04 | Author:Harvard Business Review [Harvard Business Review]

Rule 1: Don’t Underestimate the Challenge Management styles stem from habits developed over a lifetime, which makes them hard to change. Here’s a good example: In 2010 Heineken, the Dutch ...

( Category: Global Marketing July 3,2020 )

Digital Influence by Joel Backaler

epub |eng | | Author:Joel Backaler

Marketer’s Cheat Sheet Target Audience First: Many brands like to start with a “cool influencer” and then find a way to reverse engineer analysis to justify why he or she ...

( Category: Global March 18,2020 )

Speaking of India by Craig Storti

epub |eng | 2015-03-12 | Author:Craig Storti

Going Through the Boss Probably the most common problem the empowerment difference causes in the workplace is when Westerners try to deal directly with subordinates on an Indian team without ...

( Category: Global Marketing March 13,2020 )

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing by Terri Morrison Wayne A. Conaway

epub |eng | 2019-03-14 | Author:Terri Morrison, Wayne A. Conaway

( Category: Global March 13,2020 )

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith) by Harvard Business Review

epub |eng | 2013-03-25 | Author:Harvard Business Review [Harvard Business Review]

( Category: Management February 23,2020 )

Poorly Made in China by Paul Midler

epub |eng | 2010-11-30 | Author:Paul Midler

Around the time that we learned that our shampoo was turning into jelly, Johnson Carter asked King Chemical if it was capable of making an underarm deodorant. Chinese were not ...

( Category: Global December 8,2016 )